With 4.95 billion internet users around the world having a well-developed digital marketing strategy is vital for companies to remain ahead of the competition and expand their customer base. Sometimes called digital or online marketing, it encompasses properly planned communication across various digital channels (social media emails, websites, and email) for brand promotion.
The main goal of digital marketing is to reach the most relevant audience at the appropriate time with the right message, which is difficult with traditional methods of marketing like billboards, TV ads or billboards. It also helps consumers learn about your products and services, so that they will choose to do business with you rather than another company.
This is achieved through various methods which include content marketing (i.e., blogging and social media) SEO, search engine optimization (SEO) as well as pay-per click advertising (PPC) and more. Influencer marketing is also utilized by a number of companies to increase their reach. Influencers are people with a large following on social media platforms who promote your products and services to their followers in exchange for a fee.
To maximize the effectiveness of your digital marketing, you need to concentrate on maximizing conversion rates (CRO). CRO involves adjusting website elements to increase the number of users who make a purchase on your site, such as downloading an ebook or scheduling a phone call with a sales rep. CRO can be implemented on any page on your website, but the most common are your homepage, blog posts as well as landing pages, pricing pages and pricing pages.