A report from Inmar Intelligence reveals that 50% of shoppers go shopping with digital coupons when they shop in-store. Due to this, around 39% of shoppers will buy a product faster than expected because they have a coupon for it. Also, 39% of shoppers claim to have bought from brands they don’t like because of coupons.

AWIN’s survey found that while brands use affiliate marketing to increase their sales volume, the marketing strategy mostly helps with increasing brand awareness, according to 58% of brands. This is one of the most consistent affiliate marketing trends as the lifestyle niche also made up the highest market share of Instagram affiliate marketers (11.59%) in the previous year’s survey. All of this data supports the conclusion that affiliate marketing is a powerful marketing channel that drives value for merchants, not only through sales but also through brand awareness. According to a Forrester report commissioned by Rakuten, 81% of advertisers and 84% of publishers use affiliate marketing.

• The increasing penetration of the internet and the rise of smartphones and other digital devices has also helped drive the growth of the affiliate marketing platform market in the Asia Pacific region.
• So, you can choose products that fit your niche and that you know your audience will love.
• In other words, the industry is the go-to place for marketers looking for ways to not only boost online purchases but also improve their conversion rates and work on customer relationship management.
• Over 80% of them also devote more than 10% of their marketing budgets to affiliate programs.

There are a few industries, like toys and software, that are up and coming in the affiliate marketing world. If you run a popular fashion website, you’ve got a lot of affiliate programs to choose from. Content creators want to know how to make money through affiliate marketing. Affiliate marketing is the most important customer acquisition channel for 20% of brand marketers. There’s a lot of money changing hands in the affiliate marketing world, and you can get in on it if you have a website with an audience. Some affiliate programs require you to have a high-traffic website or influence in your field to become an affiliate.

Affiliate Marketing Averaged 9% of Marketing Budget Allocation in 2021

Economic downturns are, counterintuitively, a great time for new business creation. With that in mind, agility and speed have taken on renewed value for marketers as they attempt to navigate these constantly choppy waters. Instead, you need to be proactive as a marketer, forever experimenting with new approaches. As the survey featured in eMarketer shows below, the advantages of providing great CX compounds in value for the retailer. As a promoter you get to offer your customers compelling promotions from other relevant retailers that can help boost loyalty. As the promoted brand you get access to new audiences that may not have considered your company before in a trusted environment.

Being an influencer in the typical sense of the word isn’t a requirement for affiliate marketing, but you can take some sales hints from successful influencers in your niche. The highest share of affiliate marketing revenue comes from the retail industry, with 43%. But that doesn’t mean you can’t be an affiliate marketer in a more obscure niche. All types of brands are looking for affiliates to spread the word about their products.

However, this figure does not include additional pay like benefits, commissions, or bonuses. However, affiliate marketing statistics from Statista reveal that the U.S. marketing spend is projected to hit an $8.2 billion mark by the end of 2023. The United States remains the largest affiliate marketing country worldwide. Its affiliate marketing industry is worth $3.3 billion, with a15% domestic market growth annually.

Over time, advertisers found they were coming to rely on a few top-performing affiliates, and questioned the value of the networks. This continued in 2021, when US users searched for ”affiliate marketing” 1,305,226 times. These developments demonstrate the significant growth and investment potential of the affiliate marketing software industry, which is attracting a range of investors and entrepreneurs. Both affiliate marketing and ecommerce, in general, are on the upswing, and that’s unlikely to stop anytime soon.

As a business owner, a part of your goals would include getting your brand to reach a wider audience and meet your sales targets. However, achieving these goals would require a lot of time, resources, and effort. We have been following both the direct and indirect effects of the Russia-Ukraine war and the COVID-19 epidemic on the Affiliate market. Furthermore, the report provides strategies for companies to overcome threats posed by COVID-19 period. The purpose of the Affiliate thorough study is to assist clients in increasing their market position, and this research provides a detailed analysis of numerous main Affiliate market vendors.

The importance of understanding content vs. conversion

Influencer Marketing Hub’s surveys on influencer marketing have revealed that of Instagram influencers who earn affiliate income, 13.8% are in the lifestyle niche. Zippia’s research team connects data from disparate sources to break down statistics at the job and industry levels. Below you can dig deeper into the data on jobs https://www.xcritical.in/blog/why-analyzing-affiliate-statistics-and-reports-is-important-for-a-brok/ related to affiliate sales and marketing or browse through Sales jobs. One of the effects of the pandemic and physical lockdowns was to encourage more shoppers and businesses online. With that influx of demand and choice to the web it became ever simpler for shoppers to find new alternatives to the brands they bought from.

How does Affiliate Marketing Work?

If you want to learn more about affiliate marketing check out our article about the best affiliate marketing tools. Typically, there are no exact average rates for affiliate marketing without precise data on the number of affiliate marketers. However, conversion rates between 0.5% and 1% fall under the category of average rates. Alongside this statistic, 40% of US retailers said their leading customer acquisition channel was affiliate programs.

However, the bottom 10% of marketers earned $37,000, while the top 10% had $71,000. Data from Glassdoor is slightly more in favor of affiliate marketers’ earnings. The top and bottom earners also had a higher average, with $83,000 and $42,000 respectively.

On eBay, fashion products pay some of the highest commissions, as marketers can earn as high as 70% commission. For about 15.97%, the reputation of the specific program is a major criterion. Based on the affiliate marketing stats, 10.14% also look at the merchant’s reputation, while for 11.58%, the tracking platform is of utmost importance. Further, 10.11% look at the brand awareness possibilities and, in general.

BuiltWith found there to be 52,190 affiliate sites within the top 1 million websites overall, of which 9,159 are in the top 100,000 and 1,623 in the top 10,000 sites by traffic. From welcoming APAC’s biggest affiliate network Commission Factory into our family, and launching our new solution for SMEs and startups, Awin Access, in eight markets… One of the major challenges https://www.xcritical.in/ of marketing is that you need to spend money first before you… We asked our respondents for their views on using influencers for affiliate campaigns. 59% stated that they did, clearly understanding how influencers have a readymade audience they can leverage in your affiliate campaigns. Finance is a more consistent sector for affiliates, with most programs paying 35-40%.